I have a love-hate relationship with emails. I need them to communicate with the world but on more than one occasion I’ve experienced “inbox bloat” and felt like I couldn’t spend another 7 seconds dealing with them!
For most of these emails, my brain is on autofill.
I start to skim and fill in what they are asking of me and what I need to do to move on. And now it’s even on sites like LinkedIn as well. Here is a recent example (I’ve inserted blanks to protect the innocent):
Dear Kristin,
The ___________ system needs innovation. National policies are directing valuable resources away from ___________ in need. Without passionate advocates, that’s unlikely to change. That’s where _______________ comes in.
Yawn.
The cause might be great, but I’m already bored, not interested, and know that they just want my money.
And yet…
There are some emails I don’t mind getting. Some emails I find:
Informative.
Amusing.
Worth a minute of my time.
These are people I follow. Companies I like. And friends and family that I enjoy hearing from.
And some of them even want my money and I’m much more willing to hear their pitch because they’re doing things well.
What are these people doing you ask?
Well...
They Bob Ross things up!
They engage me.
They make the topic interesting.
They show a point of view.
They demonstrate their personality.
They wake my brain up!
If you want people to pay attention and engage with your email:
You need to make a connection.
You need to make it personal.
You need to care.
“Don’t forget to make all these little things individuals — all of them special in their own way.”
I’ve been working at Bob Ross’ing my emails up for quite some time now and am excited to announce that I’m launching my very own online product that can help you build connections via emails.
Squeal!
So, buckle up and get ready for:
“Secret Sauce Salutations & Sign Offs”
It’s the strategy and list of words and phrases I’ve been compiling and tweaking for years to help build rapport and connection!
This mini-course will teach you the how-to of upping your digital communication game and make people actually enjoy reading your emails.
If your interest has been piqued, the details are here:
And if you have any burning questions you’d like to ask (such as will this teach me how to catch Brad Pitt’s attention?), you can find me here:
Click here if you want to learn the secret sauce!
I'm on a mission to protect inboxes from receiving boring emails.
Your co-pilot, (who is is channeling her inner Bob Ross and thinking about “happy things”),
