Happily, there are things you can do that make you much more trustworthy and welcoming.
Begin by considering your body language cues.
Do you:
Smile?
Wave?
Acknowledge people both verbally and nonverbally?
Do you offer to include others at:
Lunch?
Conferences?
In meetings?
Also, consider what your virtual nonverbals are saying about you.
Do you:
Have a profile picture on your email signature?
Use pronouns?
Have a welcoming voicemail message?
Have a friendly auto-response message?
Do an audit of how you are showing up both in-person and in the virtual world.
Ask yourself the questions:
“What is my (website, brand, online presence, etc.) saying about me?”
“When I show up, what shows up with me?”