It's hard to be mad when you're laughing.
I’m late to the party as I only recently discovered Tiffany Haddish (Ahem, older, white woman alert).
I’ve seen Tiffany interviewed several times on TV and have listened to her twice on podcasts (“Conan Needs A Friend” and “Smartless” if you must know), and find her to be smart, scrappy, driven. And she knows how to get what she wants.
And getting what she wants primarily is achieved by being funny and making people laugh.
Tiffany has said that she remembers watching Who Framed Roger Rabbit and resonating with Roger’s line, “A laugh can be a very powerful thing. Why, sometimes in life, it’s the only weapon we have. “
"I learned from Roger Rabbit that if you make people laugh, they'll do anything for you--which is almost true."
-Tiffany Haddish
She's right.
When we can take something that is:
Boring
Mundane
Annoying
Inconvenient
Frustrating
And turn it into something that makes us laugh or chuckle, we’ve tapped into our charisma and cued others to stand up and pay attention!
Demos below.
This sign takes you from inconvenienced to smiling.
And these shipping options show a bit of personality.
Or these clever signs that make you laugh.
Note the bottom sign.
Or this clever take on nachos.
I would definitely buy nachos from a place like this!
We are constantly cueing people with our nonverbals.
And these signs show how just a bit of personality can change everything!
So why not use these cues to your advantage?!
Demonstrating you are an actual human being with actual thoughts and observations helps to wake up other people's brains.
And how do we do that you ask?
I'll tell you.
...next week.
Your co-pilot (who would love it if in the meantime you’d sent me pictures of cool signs that you’ve seen!),
P.S.
Seriously, send me pictures your favorite signs!
It’s the little things that matter and a clever sign is one of those things. Send me a picture and I’ll send you my undying gratitude.