I love an old home.
I love the wood, the quality, the details, the character, and how it just feels. The quiet squeak of a door, the sound of my heels walking on hardwood floors, the archways that transition me to a new room. I’m a sucker for them alright.
True, my closet space is terrible, my garage isn’t attached, my bathrooms are small, and I certainly wouldn’t file my home under the label of spacious. I’ve made my peace with it, however, and enjoy the other gifts of my home, even the long narrow living room that still eludes any logical furniture configuration! Twenty-five years later, my husband and I are still figuring it out.
This summer we decided that moving the heat radiators to flank the fireplace instead of taking up precious seating space would solve our problems. It did. Kind of. But now our aging furniture needs to be replaced and a more conducive setting curated.
All of this to say, I’m in the market for a new couch, chair and coffee table. And I need some help designing it.
Enter the Roger + Chris website. My search for a couch quickly led me to their site and I haven’t wanted to leave ever since.
Roger + Chris are business savvy AND they’re doing everything right nonverbally.
The Two Important Body Language Basics that Sucked Me Into Their Website:
Pictures and Videos
Being seen is a huge way to build connection and rapport. Their website has this in spades.
Roger + Chris have a photo of themselves on almost every page. They are in a corner. They are pointing to a product. They are in videos explaining things and answering your questions. They have heaps of videos and pictures of their home and customers’ homes.
And all of these images make me feel like I know Roger + Chris, even though I have just seen pictures and videos.
This is the digital way to create oxytocin–the connection hormone. The pictures and videos allow me to see them, meet them, begin a relationship with them.
And boy do their tactics work on me!
Relatability
Being likable is a gigantic piece of any sales process and Roger + Chris are nailing it!
Their website oozes personality. Their tagline “Home of the Unboring Home” says it all. The copywriting on the website is friendly, conversational, and fun. In short, it’s brilliant.
It makes me want to reach out to them and work together on finding my perfect living room setup. They use new words and phrases to wake up my brain and get me out of autopilot which leads me to read more and go deeper into their website.
Even the styles of couches have fun names. I’m currently considering:
- The Professor
- Sport
- Puddin
- Blythe
- Basel
And their other styles make me want to actually name my couch so I can introduce guests to it when they come over for a visit. I mean who wouldn’t want a couch style named:
- Harley
- Higgins
- Dot
- Howdy
- Poodles
- Scottie
Everything Roger + Chris are doing is priming me to like them and to buy from them.
Tip of the hat to you, Roger + Chris!
I already hear you saying, “How does buying a couch and a cool website relate to me, Kristin?!”
We form first impressions of others within seconds and this applies to the digital world as well!
- How are you connecting with others in the virtual world?
- Are you using pictures? Videos?
- Are you using language that connects with your audience and builds connection?
Your nonverbal communication matters.
From the images you include to the words that you use; they all create a personal brand and set the tone for your interactions.
This happens whether or not you are aware of it, and whether or not you care about it!
I suggest you take note of your nonverbals and start being more intentional about your digital interactions.
Your co-pilot, (who just wants a comfortable room setup and a couch that doesn’t squeak when you sit on it),
